It’s been two months since I first saw the “Shop Chicago” sign from our local Parks and Rec Department. Last Wednesday 1/12/2011, it was still in rotation.
Why? I assume the holiday trips are over. No matter, it’s still a bad message to be sending as you enter downtown. Even worse if it’s out of date.
Lesson: Be very careful of the message you are sending – intentional AND unintentional. Your prospects only see an outdoor message for a second or two. You can’t expect that they will see the next message in the rotation.
Imagine my amazement today when I saw that the City of Fort Wayne is telling commuters to “Shop Chicago”.
Guess we have enough sales tax revenue that we can send money to Chicago.
They are promoting bus trips to take city citizens (customers) out of state.
Maybe the City should get out from behind the desk to see what message they are sending.
– Don Kincaid