Prejudice is Alive and Well in 2011 – Unfortunately

The guest author is a good friend who has asked to remain anonymous.  I am honored to be asked to post this story. I am also sad that the post is necessary.

I was enjoying a pleasant experience at a suburban men’s clothing store the other day. My sales person, John was enthusiastically taking my money and I was excited about the clothing he had upsold me. I only went in for a shirt…the alterations on my new sport coat and 2 pair of slacks would be ready in 2 days.

John was interrupted by another salesperson,”He doesn’t want me to wait on him. “John said, “What?” and was answered, “He wants his own kind.” John stopped and looked at the other employee and said, “Excuse me?” The employee repeated, “He doesn’t want me to help him.”

This is 2011. I’m shopping in a nice, suburban neighborhood, retail outlet. The customer refusing help is a clean-cut, well-groomed, professional-looking, 30 something. Is this for real?

With clenched jaw, John went to the stores manager. The manager helped the customer.
The employee who had been refused was a 70-year-old retired military man. He fought for our country and defended us all.

If you Google “Hate Groups,” there are over 900 hate groups listed. Should we start a dexteresque hate group–a hate group that hates hate groups? Well…no. It’s a reminder that racism continues to exist. It can be anywhere and is everywhere. It is the responsibility of people to work against it, and it starts with our children. Do not assume they know what is right – teach them, and show them.

When I was 13-years old, my parents owned and operated a neighborhood convenience store. A small cafeteria was attached to the store. Mom ran the cafeteria and dad ran the store.

The cafeteria did a lively lunch business supported by a few local businesses. One warm summer day, a local power company service crew stopped to eat. One member of the service crew was an African American (back then, he was black). Several regulars from a local gravel operation began heckling the man, “You know where the colored section is? It’s out in your damn truck you ___!” The heckling became worse. My dad took off his white store apron, handed it to me, and asked me to run the register. He was going to lunch. My dad went through the line, got a tray of food and sat down with the African American man. It was a lesson. The cafeteria closed a short time later. It had been black- balled. Over the years, my dad taught me we all have prejudices, but must understand they are wrong and work to change them. Teach your children.

Here are several tolerance teaching organizations including:
Anti-Racist Parent, Teaching Tolerance, Character Education, and the Civil Rights Project.
http://greatergood.berkeley.edu/greatergood/2008summer/PrejudiceResources.pdf

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About donkincaid

Marketing | Customer Satisfaction Getting, Growing and Keeping Customers - Profitably www.linkedin.com/in/donkincaid
This entry was posted in Guest Authors, Observations, Retail and tagged . Bookmark the permalink.

One Response to Prejudice is Alive and Well in 2011 – Unfortunately

  1. Wow, Don this story is sickening but an eye-opener. I am passionate about raising awareness about diversity in our city so that these instances no longer occur. If anyone who reads this post is interested, YWCA’s Diversity Dialogue (I sit on the Diversity Council) is entitled “Diversity of Independence” on July 27th and it will speak to many of the issues we still have today. Thanks for posting this!

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