Monthly Archives: October 2011

Part 3: The Best of Blog Indiana 2011 – Randy Clark on Social Media Relationships

Part Three of a series detailing my impressions of Blog Indiana 2011. There is no B2B or B2C. It’s P2P Randy Clark‘s presentation at Blog Indiana 2011 was described as how his company (TKO Graphix) won a nearly $2M contract … Continue reading

Posted in Fort Wayne, Marketing, Observations, Social Media, Technology | Tagged , , , , , , , | 4 Comments

What’s Missing From Kroger’s Marketplace Grand Opening?

What’s missing? An Email address box! Point 1: Kroger had great crowds during their Grand Opening of Indiana’s 1st Marketplace store. Full parking lots, people visiting from outside the normal shopping area and several contest fishbowls. Point 2: Kroger’s active … Continue reading

Advertisement

Posted in Fort Wayne, Marketing, Observations, Retail, Social Media | Tagged , , , , , | 2 Comments

Part 2: Squeezing 2 Days Into 1 Hour – The Best of Blog Indiana 2011 @ Social Media Breakfast Fort Wayne

Part Two – The second of a  series of posts detailing my impressions of Blog Indiana 2011. How to Drink From a Fire Hose One of the best aspects of BIN2011 was the sharing of resources to help make your social … Continue reading

Posted in Fort Wayne, Marketing, Social Media, Technology | Tagged , , , , , , , | Leave a comment

Five Ways the Coca-Cola Freestyle® Machine is a Game Changer

Click for video transcript Two years ago I learned about the Coca-Cola Freestyle® fountain machine from a Fast Company article profiling David Butler, Coca-Cola’s Vice President, Global Design. My first thought was this is a great tool to bring mass personalization … Continue reading

Posted in Customer Satisfaction, Marketing, Profiles, Retail, Social Media | Tagged , , , , , , , , , | 9 Comments