Monthly Archives: October 2011

Part 3: The Best of Blog Indiana 2011 – Randy Clark on Social Media Relationships

Posted on October 31, 2011 by donkincaid

Part Three of a series detailing my impressions of Blog Indiana 2011. There is no B2B or B2C. It’s P2P Randy Clark‘s presentation at Blog Indiana 2011 was described as how his company (TKO Graphix) won a nearly $2M contract … Continue reading →

Posted in Fort Wayne, Marketing, Observations, Social Media, Technology | Tagged , , , , , , , | 4 Comments

What’s Missing From Kroger’s Marketplace Grand Opening?

Posted on October 24, 2011 by donkincaid

What’s missing? An Email address box! Point 1: Kroger had great crowds during their Grand Opening of Indiana’s 1st Marketplace store. Full parking lots, people visiting from outside the normal shopping area and several contest fishbowls. Point 2: Kroger’s active … Continue reading →

Posted in Fort Wayne, Marketing, Observations, Retail, Social Media | Tagged , , , , , | 2 Comments

Part 2: Squeezing 2 Days Into 1 Hour – The Best of Blog Indiana 2011 @ Social Media Breakfast Fort Wayne

Posted on October 20, 2011 by donkincaid

Part Two – The second of a  series of posts detailing my impressions of Blog Indiana 2011. How to Drink From a Fire Hose One of the best aspects of BIN2011 was the sharing of resources to help make your social … Continue reading →

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Five Ways the Coca-Cola Freestyle® Machine is a Game Changer

Posted on October 14, 2011 by donkincaid

Click for video transcript Two years ago I learned about the Coca-Cola Freestyle® fountain machine from a Fast Company article profiling David Butler, Coca-Cola’s Vice President, Global Design. My first thought was this is a great tool to bring mass personalization … Continue reading →

Posted in Customer Satisfaction, Marketing, Profiles, Retail, Social Media | Tagged , , , , , , , , , | 9 Comments