Author Archives: donkincaid

About donkincaid

Marketing | Customer Satisfaction Getting, Growing and Keeping Customers - Profitably www.linkedin.com/in/donkincaid

Part 2: Squeezing 2 Days Into 1 Hour – The Best of Blog Indiana 2011 @ Social Media Breakfast Fort Wayne

Posted on October 20, 2011 by donkincaid

Part Two – The second of a  series of posts detailing my impressions of Blog Indiana 2011. How to Drink From a Fire Hose One of the best aspects of BIN2011 was the sharing of resources to help make your social … Continue reading →

Posted in Fort Wayne, Marketing, Social Media, Technology | Tagged , , , , , , , | Leave a comment

Five Ways the Coca-Cola Freestyle® Machine is a Game Changer

Posted on October 14, 2011 by donkincaid

Click for video transcript Two years ago I learned about the Coca-Cola Freestyle® fountain machine from a Fast Company article profiling David Butler, Coca-Cola’s Vice President, Global Design. My first thought was this is a great tool to bring mass personalization … Continue reading →

Posted in Customer Satisfaction, Marketing, Profiles, Retail, Social Media | Tagged , , , , , , , , , | 9 Comments

Squeezing 2 Days Into 1 Hour – The Best of Blog Indiana 2011 @ Social Media Breakfast Fort Wayne

Posted on September 29, 2011 by donkincaid

This month’s Social Media Breakfast Fort Wayne centered on diving into the best of Blog Indiana 2011. Amber Recker, Lisa Wylie, Samantha Sawyer  and I were led by Kevin Mullett  to discover the key takeaways. Part One – The first of … Continue reading →

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Subway and Sky Diving = Repeat Business

Posted on September 26, 2011 by donkincaid

Click for video transcript Three times recently I’ve visited the Subway Restaurant at 10462 Maysville Road in Fort Wayne, IN. Now I make it a point to stop when I’m in in the area. Why?  Because on my second visit, … Continue reading →

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Why Crisis Communication Needs to Include Social Media, Now

Posted on August 22, 2011 by donkincaid

DC EARTHQUAKE UPDATE  8/24/2011: So, how effective was Washington, DC’s social media crisis communication during yesterday’s earthquake? Chris Battle, a former U.S. Department of Homeland Security Public Affairs Director, basically scores the event Crowdsourcing 100, Government 0. In his post “After … Continue reading →

Posted in Observations, Social Media | Tagged , , , , , , , , , , | 7 Comments

Character: Do You Trust Your Recruits to Baby-Sit Your Children?

Posted on August 10, 2011 by donkincaid

Wisconsin football coach Bret Bielema has done a great job building the program to a five year 49-16 record. He recently commented on recruiting and character (starts at 14:06). The key takeaway: “If you are not willing to let a recruit come in and … Continue reading →

Posted in Leadership | Tagged , , , , | 4 Comments

Leadership: Creating Moments Everywhere

Posted on June 14, 2011 by donkincaid

Leaders look for moments to connect at every opportunity. Fort Wayne Indian Village Elementary Principal Stephany Bourne is a great example. This photo was taken at 4:30 after a student recognition ceremony for reading improvement. I was headed home after helping … Continue reading →

Posted in Fort Wayne, Leadership, Motivation, Profiles | Tagged , , , , , , | 2 Comments

Prejudice is Alive and Well in 2011 – Unfortunately

Posted on May 26, 2011 by donkincaid

The guest author is a good friend who has asked to remain anonymous.  I am honored to be asked to post this story. I am also sad that the post is necessary. I was enjoying a pleasant experience at a suburban men’s … Continue reading →

Posted in Guest Authors, Observations, Retail | Tagged | 1 Comment

Another Reason A Desk IS a Dangerous Place

Posted on April 16, 2011 by donkincaid

In my first post, I was reminded that we should step away from the desk. My advice: Visit stores, walk down the hall, pick up the phone – and listen to your associates AND customers. The reason – It’s too easy to … Continue reading →

Posted in Customer Satisfaction, Fort Wayne, Marketing, Motivation, Retail, Social Media | Tagged , , , , , , , , | 3 Comments

Twitter. The Good, The Bad, and Character

Posted on April 4, 2011 by donkincaid

Twitter –  The  worldwide, instantaneous megaphone AND listening device. It’s Brought millions to the streets. Given businesses – small and large – a voice to engage and grow their customer base. Provided comfort in times of disaster by reuniting families. But then, there are times … Continue reading →

Posted in Customer Satisfaction, Marketing, Social Media | Tagged , , , , , , , , , | 5 Comments