Author Archives: donkincaid

About donkincaid

Marketing | Customer Satisfaction Getting, Growing and Keeping Customers - Profitably www.linkedin.com/in/donkincaid

Eli Lilly: Social Media in a Regulated Industry

Looks like the perfect situation, executive management supports social media. Full steam ahead on building the strategy and policy. Umm just a second, there are a few things to remember: Click for video transcript Welcome to the world of social … Continue reading

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Part 3: The Best of Blog Indiana 2011 – Randy Clark on Social Media Relationships

Part Three of a series detailing my impressions of Blog Indiana 2011. There is no B2B or B2C. It’s P2P Randy Clark‘s presentation at Blog Indiana 2011 was described as how his company (TKO Graphix) won a nearly $2M contract … Continue reading

Posted in Fort Wayne, Marketing, Observations, Social Media, Technology | Tagged , , , , , , , | 4 Comments

What’s Missing From Kroger’s Marketplace Grand Opening?

What’s missing? An Email address box! Point 1: Kroger had great crowds during their Grand Opening of Indiana’s 1st Marketplace store. Full parking lots, people visiting from outside the normal shopping area and several contest fishbowls. Point 2: Kroger’s active … Continue reading

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Part 2: Squeezing 2 Days Into 1 Hour – The Best of Blog Indiana 2011 @ Social Media Breakfast Fort Wayne

Part Two – The second of a  series of posts detailing my impressions of Blog Indiana 2011. How to Drink From a Fire Hose One of the best aspects of BIN2011 was the sharing of resources to help make your social … Continue reading

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Five Ways the Coca-Cola Freestyle® Machine is a Game Changer

Click for video transcript Two years ago I learned about the Coca-Cola Freestyle® fountain machine from a Fast Company article profiling David Butler, Coca-Cola’s Vice President, Global Design. My first thought was this is a great tool to bring mass personalization … Continue reading

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Squeezing 2 Days Into 1 Hour – The Best of Blog Indiana 2011 @ Social Media Breakfast Fort Wayne

This month’s Social Media Breakfast Fort Wayne centered on diving into the best of Blog Indiana 2011. Amber Recker, Lisa Wylie, Samantha Sawyer  and I were led by Kevin Mullett  to discover the key takeaways. Part One – The first of … Continue reading

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Subway and Sky Diving = Repeat Business

Click for video transcript Three times recently I’ve visited the Subway Restaurant at 10462 Maysville Road in Fort Wayne, IN. Now I make it a point to stop when I’m in in the area. Why?  Because on my second visit, … Continue reading

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