Category Archives: Marketing

Squeezing 2 Days Into 1 Hour – The Best of Blog Indiana 2011 @ Social Media Breakfast Fort Wayne

Posted on September 29, 2011 by donkincaid

This month’s Social Media Breakfast Fort Wayne centered on diving into the best of Blog Indiana 2011. Amber Recker, Lisa Wylie, Samantha Sawyer  and I were led by Kevin Mullett  to discover the key takeaways. Part One – The first of … Continue reading →

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Another Reason A Desk IS a Dangerous Place

Posted on April 16, 2011 by donkincaid

In my first post, I was reminded that we should step away from the desk. My advice: Visit stores, walk down the hall, pick up the phone – and listen to your associates AND customers. The reason – It’s too easy to … Continue reading →

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Twitter. The Good, The Bad, and Character

Posted on April 4, 2011 by donkincaid

Twitter –  The  worldwide, instantaneous megaphone AND listening device. It’s Brought millions to the streets. Given businesses – small and large – a voice to engage and grow their customer base. Provided comfort in times of disaster by reuniting families. But then, there are times … Continue reading →

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Are There Any New Musical Notes?

Posted on March 20, 2011 by donkincaid

Web 2.0, Twitter, Facebook, LinkedIn, foursquare, blogs, and many more options. Q: How many new “musical notes” are there in this new digital collaborative world? A: None. Notes are the tried and true ways of how to: Talk with your friends about … Continue reading →

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The Stadium is Now the Studio and May Soon Be Empty

Posted on February 7, 2011 by donkincaid

Professional sports attendance is under pressure. A couple of stats to ponder: 41% of the NFL teams had home attendance under 95% this past season. That compares to 28% of the teams in 2009.  The NBA is even worse: 60% of … Continue reading →

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Concrete, Facebook, Lemonade

Posted on February 5, 2011 by donkincaid

I clicked on an ad displayed on my Facebook page. Now I bet you’re thinking … one of those smarmy ones and things started going downhill fast. Nope. It was a local contractor Nick Dancer Concrete promoting stained concrete countertops. … Continue reading →

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Why Build the Smart into the TV? Beats Me.

Posted on January 3, 2011 by donkincaid

The Consumer Electronics Show opens this week and everybody will be falling over themselves showing their version of smart TV. As a consumer, why would I want to buy a major consumer item with built-in obsolescence? I don’t. Build it … Continue reading →

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Chinese Bananas & Business Curiosity

Posted on November 29, 2010 by donkincaid

This profile of Wal-Mart CEO Mike Duke highlights a great example of being curious when you move away from the desk. Duke’s mastery of understanding his data AND being curious are keys to his success. Lee Scott, his predecessor gave … Continue reading →

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UPDATE: “Shop Chicago” says Fort Wayne Parks & Rec.

Posted on November 17, 2010 by donkincaid

UPDATE  1/17/2011: It’s been two months since I first saw the “Shop Chicago” sign from our local Parks and Rec Department.  Last Wednesday 1/12/2011, it was still in rotation. Why? I assume the holiday trips are over.  No matter, it’s … Continue reading →

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(The) Experience Counts!

Posted on October 12, 2010 by donkincaid

New research shows that people are happier spending money on experiences instead of on stuff. We remember our experiences – big or small – more fondly than  material items. No wonder Starbucks is successful. It’s positioned as a social pleasure … Continue reading →

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