Category Archives: Retail

RadioShack’s $21MM Net Loss and a Phone Charger

How does my recent need for a phone charger relate to RadioShack’s $21 million dollar 2nd quarterly net loss? Plenty. On a recent visit to NYC, I needed two micro usb chargers for phones. “No problem, there’s RadioShack a few … Continue reading

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What’s Missing From Kroger’s Marketplace Grand Opening?

What’s missing? An Email address box! Point 1: Kroger had great crowds during their Grand Opening of Indiana’s 1st Marketplace store. Full parking lots, people visiting from outside the normal shopping area and several contest fishbowls. Point 2: Kroger’s active … Continue reading

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Posted in Fort Wayne, Marketing, Observations, Retail, Social Media | Tagged , , , , , | 2 Comments

Five Ways the Coca-Cola Freestyle® Machine is a Game Changer

Click for video transcript Two years ago I learned about the Coca-Cola Freestyle® fountain machine from a Fast Company article profiling David Butler, Coca-Cola’s Vice President, Global Design. My first thought was this is a great tool to bring mass personalization … Continue reading

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Subway and Sky Diving = Repeat Business

Click for video transcript Three times recently I’ve visited the Subway Restaurant at 10462 Maysville Road in Fort Wayne, IN. Now I make it a point to stop when I’m in in the area. Why?  Because on my second visit, … Continue reading

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Prejudice is Alive and Well in 2011 – Unfortunately

The guest author is a good friend who has asked to remain anonymous.  I am honored to be asked to post this story. I am also sad that the post is necessary. I was enjoying a pleasant experience at a suburban men’s … Continue reading

Posted in Guest Authors, Observations, Retail | Tagged | 1 Comment

Another Reason A Desk IS a Dangerous Place

In my first post, I was reminded that we should step away from the desk. My advice: Visit stores, walk down the hall, pick up the phone – and listen to your associates AND customers. The reason – It’s too easy to … Continue reading

Posted in Customer Satisfaction, Fort Wayne, Marketing, Motivation, Retail, Social Media | Tagged , , , , , , , , | 3 Comments

Retail Merchandising Oops! Now What?

I walked up to a FedEx Office location late this afternoon and this is what I saw: Good promotional poster, but wait, it expired 12/31/2010 and today is 1/2/11. Seeing expired promo material in a store is a real pet … Continue reading

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Mall Christmas Shopping – Stepping Away From The Desk

In recent years, I’ve done a majority of my Christmas shopping online. This year was different. I went to the mall two days before Christmas. Was I out of my mind? With my experience in customer satisfaction and the challenges … Continue reading

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Chinese Bananas & Business Curiosity

This profile of Wal-Mart CEO Mike Duke highlights a great example of being curious when you move away from the desk. Duke’s mastery of understanding his data AND being curious are keys to his success. Lee Scott, his predecessor gave … Continue reading

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Attitude, It’s YOUR Choice.

Earlier this week, we ate at Hyman’s Seafood in Charlston, SC. It’s the first time I’ve seen a company’s attitude statement on giveaway fridge magnets. It’s Chuck Swindol’s point that “Life is 10% what happens to me and 90% how … Continue reading

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