Category Archives: Retail

RadioShack’s $21MM Net Loss and a Phone Charger

How does my recent need for a phone charger relate to RadioShack’s $21 million dollar 2nd quarterly net loss? Plenty. On a recent visit to NYC, I needed two micro usb chargers for phones. “No problem, there’s RadioShack a few … Continue reading

Posted in Customer Satisfaction, Marketing, Retail, Technology | Tagged , , | 2 Comments

What’s Missing From Kroger’s Marketplace Grand Opening?

What’s missing? An Email address box! Point 1: Kroger had great crowds during their Grand Opening of Indiana’s 1st Marketplace store. Full parking lots, people visiting from outside the normal shopping area and several contest fishbowls. Point 2: Kroger’s active … Continue reading

Posted in Fort Wayne, Marketing, Observations, Retail, Social Media | Tagged , , , , , | 2 Comments

Five Ways the Coca-Cola Freestyle® Machine is a Game Changer

Click for video transcript Two years ago I learned about the Coca-Cola Freestyle® fountain machine from a Fast Company article profiling David Butler, Coca-Cola’s Vice President, Global Design. My first thought was this is a great tool to bring mass personalization … Continue reading

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Subway and Sky Diving = Repeat Business

Click for video transcript Three times recently I’ve visited the Subway Restaurant at 10462 Maysville Road in Fort Wayne, IN. Now I make it a point to stop when I’m in in the area. Why?  Because on my second visit, … Continue reading

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Prejudice is Alive and Well in 2011 – Unfortunately

The guest author is a good friend who has asked to remain anonymous.  I am honored to be asked to post this story. I am also sad that the post is necessary. I was enjoying a pleasant experience at a suburban men’s … Continue reading

Posted in Guest Authors, Observations, Retail | Tagged | 1 Comment

Another Reason A Desk IS a Dangerous Place

In my first post, I was reminded that we should step away from the desk. My advice: Visit stores, walk down the hall, pick up the phone – and listen to your associates AND customers. The reason – It’s too easy to … Continue reading

Posted in Customer Satisfaction, Fort Wayne, Marketing, Motivation, Retail, Social Media | Tagged , , , , , , , , | 3 Comments

Retail Merchandising Oops! Now What?

I walked up to a FedEx Office location late this afternoon and this is what I saw: Good promotional poster, but wait, it expired 12/31/2010 and today is 1/2/11. Seeing expired promo material in a store is a real pet … Continue reading

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