Category Archives: Social Media

Part 2: Squeezing 2 Days Into 1 Hour – The Best of Blog Indiana 2011 @ Social Media Breakfast Fort Wayne

Posted on October 20, 2011 by

Part Two – The second of a  series of posts detailing my impressions of Blog Indiana 2011. How to Drink From a Fire Hose One of the best aspects of BIN2011 was the sharing of resources to help make your social … Continue reading →

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Five Ways the Coca-Cola Freestyle® Machine is a Game Changer

Posted on October 14, 2011 by

Click for video transcript Two years ago I learned about the Coca-Cola Freestyle® fountain machine from a Fast Company article profiling David Butler, Coca-Cola’s Vice President, Global Design. My first thought was this is a great tool to bring mass personalization … Continue reading →

Posted in Customer Satisfaction, Marketing, Profiles, Retail, Social Media | Tagged , , , , , , , , , | 9 Comments

Squeezing 2 Days Into 1 Hour – The Best of Blog Indiana 2011 @ Social Media Breakfast Fort Wayne

Posted on September 29, 2011 by

This month’s Social Media Breakfast Fort Wayne centered on diving into the best of Blog Indiana 2011. Amber Recker, Lisa Wylie, Samantha Sawyer  and I were led by Kevin Mullett  to discover the key takeaways. Part One – The first of … Continue reading →

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Why Crisis Communication Needs to Include Social Media, Now

Posted on August 22, 2011 by

DC EARTHQUAKE UPDATE  8/24/2011: So, how effective was Washington, DC’s social media crisis communication during yesterday’s earthquake? Chris Battle, a former U.S. Department of Homeland Security Public Affairs Director, basically scores the event Crowdsourcing 100, Government 0. In his post “After … Continue reading →

Posted in Observations, Social Media | Tagged , , , , , , , , , , | 7 Comments

Another Reason A Desk IS a Dangerous Place

Posted on April 16, 2011 by

In my first post, I was reminded that we should step away from the desk. My advice: Visit stores, walk down the hall, pick up the phone – and listen to your associates AND customers. The reason – It’s too easy to … Continue reading →

Posted in Customer Satisfaction, Fort Wayne, Marketing, Motivation, Retail, Social Media | Tagged , , , , , , , , | 3 Comments

Twitter. The Good, The Bad, and Character

Posted on April 4, 2011 by

Twitter –  The  worldwide, instantaneous megaphone AND listening device. It’s Brought millions to the streets. Given businesses – small and large – a voice to engage and grow their customer base. Provided comfort in times of disaster by reuniting families. But then, there are times … Continue reading →

Posted in Customer Satisfaction, Marketing, Social Media | Tagged , , , , , , , , , | 5 Comments

Are There Any New Musical Notes?

Posted on March 20, 2011 by

Web 2.0, Twitter, Facebook, LinkedIn, foursquare, blogs, and many more options. Q: How many new “musical notes” are there in this new digital collaborative world? A: None. Notes are the tried and true ways of how to: Talk with your friends about … Continue reading →

Posted in Fort Wayne, Marketing, Social Media, Technology | Tagged , , , , | 2 Comments