Category Archives: Social Media

Why Crisis Communication Needs to Include Social Media, Now

DC EARTHQUAKE UPDATE  8/24/2011: So, how effective was Washington, DC’s social media crisis communication during yesterday’s earthquake? Chris Battle, a former U.S. Department of Homeland Security Public Affairs Director, basically scores the event Crowdsourcing 100, Government 0. In his post “After … Continue reading

Posted in Observations, Social Media | Tagged , , , , , , , , , , | 7 Comments

Another Reason A Desk IS a Dangerous Place

In my first post, I was reminded that we should step away from the desk. My advice: Visit stores, walk down the hall, pick up the phone – and listen to your associates AND customers. The reason – It’s too easy to … Continue reading

Posted in Customer Satisfaction, Fort Wayne, Marketing, Motivation, Retail, Social Media | Tagged , , , , , , , , | 3 Comments

Twitter. The Good, The Bad, and Character

Twitter –  The  worldwide, instantaneous megaphone AND listening device. It’s Brought millions to the streets. Given businesses – small and large – a voice to engage and grow their customer base. Provided comfort in times of disaster by reuniting families. But then, there are times … Continue reading

Posted in Customer Satisfaction, Marketing, Social Media | Tagged , , , , , , , , , | 5 Comments

Are There Any New Musical Notes?

Web 2.0, Twitter, Facebook, LinkedIn, foursquare, blogs, and many more options. Q: How many new “musical notes” are there in this new digital collaborative world? A: None. Notes are the tried and true ways of how to: Talk with your friends about … Continue reading

Posted in Fort Wayne, Marketing, Social Media, Technology | Tagged , , , , | 2 Comments