Tag Archives: A desk is a dangerous place

Personal Branding: Building Your Expertise by Building Trust

Trust is powerful force.  Stephen M. R. Covey in “The Speed of Trust” shows how trust greatly accelerates the speed to completion.  When it is high between two people, things get done. Recently, Peter Dunn (PetethePlanner.com) discussed “What it Means to … Continue reading

Posted in Leadership, Marketing, Social Media, Uncategorized | Tagged , , , , , | 3 Comments

What I Learned From Movie Date Night

Movie date night is an early Tuesday evening (cheap ticket and Coke zero prices) escape with Paulette. Sit back, relax and be entertained by a movie. This 47 second clip from “We Bought a Zoo” was a highlight for me … Continue reading

Posted in Leadership, Motivation | Tagged , , , , | 5 Comments

Part 3: The Best of Blog Indiana 2011 – Randy Clark on Social Media Relationships

Part Three of a series detailing my impressions of Blog Indiana 2011. There is no B2B or B2C. It’s P2P Randy Clark‘s presentation at Blog Indiana 2011 was described as how his company (TKO Graphix) won a nearly $2M contract … Continue reading

Posted in Fort Wayne, Marketing, Observations, Social Media, Technology | Tagged , , , , , , , | 4 Comments

Five Ways the Coca-Cola Freestyle® Machine is a Game Changer

Click for video transcript Two years ago I learned about the Coca-Cola Freestyle® fountain machine from a Fast Company article profiling David Butler, Coca-Cola’s Vice President, Global Design. My first thought was this is a great tool to bring mass personalization … Continue reading

Posted in Customer Satisfaction, Marketing, Profiles, Retail, Social Media | Tagged , , , , , , , , , | 9 Comments

Subway and Sky Diving = Repeat Business

Click for video transcript Three times recently I’ve visited the Subway Restaurant at 10462 Maysville Road in Fort Wayne, IN. Now I make it a point to stop when I’m in in the area. Why?  Because on my second visit, … Continue reading

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Why Crisis Communication Needs to Include Social Media, Now

DC EARTHQUAKE UPDATE  8/24/2011: So, how effective was Washington, DC’s social media crisis communication during yesterday’s earthquake? Chris Battle, a former U.S. Department of Homeland Security Public Affairs Director, basically scores the event Crowdsourcing 100, Government 0. In his post “After … Continue reading

Posted in Observations, Social Media | Tagged , , , , , , , , , , | 7 Comments

Twitter. The Good, The Bad, and Character

Twitter –  The  worldwide, instantaneous megaphone AND listening device. It’s Brought millions to the streets. Given businesses – small and large – a voice to engage and grow their customer base. Provided comfort in times of disaster by reuniting families. But then, there are times … Continue reading

Posted in Customer Satisfaction, Marketing, Social Media | Tagged , , , , , , , , , | 5 Comments