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Tag Archives: Customer Experience
What’s Missing From Kroger’s Marketplace Grand Opening?
What’s missing? An Email address box! Point 1: Kroger had great crowds during their Grand Opening of Indiana’s 1st Marketplace store. Full parking lots, people visiting from outside the normal shopping area and several contest fishbowls. Point 2: Kroger’s active … Continue reading
Posted in Fort Wayne, Marketing, Observations, Retail, Social Media
Tagged Customer Experience, Don Kincaid, email marketing, Kroger, retail, visit stores
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Five Ways the Coca-Cola Freestyle® Machine is a Game Changer
Click for video transcript Two years ago I learned about the Coca-Cola Freestyle® fountain machine from a Fast Company article profiling David Butler, Coca-Cola’s Vice President, Global Design. My first thought was this is a great tool to bring mass personalization … Continue reading
Twitter. The Good, The Bad, and Character
Twitter – The worldwide, instantaneous megaphone AND listening device. It’s Brought millions to the streets. Given businesses – small and large – a voice to engage and grow their customer base. Provided comfort in times of disaster by reuniting families. But then, there are times … Continue reading
The Stadium is Now the Studio and May Soon Be Empty
Professional sports attendance is under pressure. A couple of stats to ponder: 41% of the NFL teams had home attendance under 95% this past season. That compares to 28% of the teams in 2009. The NBA is even worse: 60% of … Continue reading