Tag Archives: Customer Experience

What’s Missing From Kroger’s Marketplace Grand Opening?

What’s missing? An Email address box! Point 1: Kroger had great crowds during their Grand Opening of Indiana’s 1st Marketplace store. Full parking lots, people visiting from outside the normal shopping area and several contest fishbowls. Point 2: Kroger’s active … Continue reading

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Posted in Fort Wayne, Marketing, Observations, Retail, Social Media | Tagged , , , , , | 2 Comments

Five Ways the Coca-Cola Freestyle® Machine is a Game Changer

Click for video transcript Two years ago I learned about the Coca-Cola Freestyle® fountain machine from a Fast Company article profiling David Butler, Coca-Cola’s Vice President, Global Design. My first thought was this is a great tool to bring mass personalization … Continue reading

Posted in Customer Satisfaction, Marketing, Profiles, Retail, Social Media | Tagged , , , , , , , , , | 9 Comments

Twitter. The Good, The Bad, and Character

Twitter –  The  worldwide, instantaneous megaphone AND listening device. It’s Brought millions to the streets. Given businesses – small and large – a voice to engage and grow their customer base. Provided comfort in times of disaster by reuniting families. But then, there are times … Continue reading

Posted in Customer Satisfaction, Marketing, Social Media | Tagged , , , , , , , , , | 5 Comments

The Stadium is Now the Studio and May Soon Be Empty

Professional sports attendance is under pressure. A couple of stats to ponder: 41% of the NFL teams had home attendance under 95% this past season. That compares to 28% of the teams in 2009.  The NBA is even worse: 60% of … Continue reading

Posted in Customer Satisfaction, Fort Wayne, Marketing, Technology | Tagged , , , , , , , , , , , , , , | 1 Comment